Design Week asked our creative director, Tom Munckton, for his thoughts about the newly established United States Space force logo, unveiled by President Trump earlier this year.
This is a funny one, both in the peculiar and laughing at senses, and beyond the is-it-isn’t-it issue of Star Trek plagiarism.
First up, it’s a funny-peculiar brief. Because how do you ‘brand’ something as grandiose and yet meaningless as ‘the command of outer space’? It comes without a visual vocabulary to pull from, so defaults as always to the overused visual tropes of mid-20th century science fiction.
Secondly, it’s funny in a sort of wry smile sense, because it reminds us how much authority is imbued by heraldry. Like, for example, how the Royal Warrant almost unknowingly delivers a believable officiality. And then obviously it’s funny ha-ha, as without that it simply looks made up. A fake club, delivering no sense of what they’ll actually do. The sort of thing a kid would draw in the side of a box then sit in it pretending they’re flying to Mars.
So yes, in summary, it’s a funny one. Boldly going nowhere meaningful at all.
Read the full article here.